Bing was Microsoft’s challenger to Google and from the looks of it, it hasn’t done badly. Since the time it was first introduced more than two years ago, Bing has been steadily gaining a bigger share of the search engine pie. At its launch it commanded about 8.4% of the search engine traffic which has increased significantly since then. Although Google still remains number one when it comes to revenues and user base, Bing is sure to be a worthy adversary to it in the near future.
Main advantages of Bing
Bing is highly appreciative of outgoing links whereas Google can even go upto the extent of punishing for using them. This is a feature that webmasters are sure going to like. Bing also has a very simple and uncluttered look to it. The homepage feels very light and pleasant to look at and gives enough information to the user without getting hard on the eyes. If you are specifically searching for links to multimedia content then Bing is perfect for you. It provides direct links to videos, images, news, shopping, travel and even maps. Bing also offers its users free email where customizing settings as per individual preference is possible. Although not relevant to the search engine’s prowess Bing does have constantly changing background visuals which add to the pleasant experience.
Coming to the actual search results, Bing will throw many more results that are specific to your requirements. This might be useful for people who know exactly what they are searching for rather than someone looking for random results.
Main Advantages of Google
Google is, simply put, the largest search engine service provider. Homepage is uncluttered and simple here as well. Although in recent times Google has sprung a surprise on almost a daily basis with the introduction of “Doodles”. Google also has special homepage designs on special occasions. Being such a large group with wide ranging interests, Google has tried its best to integrate all its services in one place. It offers access to almost all services including Google Images, Google Mail or GMail, Google Maps, Google Videos or YouTube, Google Books, Shopping, Weather and many more. This can be a boon to people who need to use these services simultaneously. Google really scores in user options here.
Comparing the Two
Search results with Google are more varied than accurate. For people who know exactly what they are searching for, this will more likely to less accurate and more approximate results. However there will be a greater variety of results compared to Bing.
Generally, Google tends to include websites with newer content in its results compared to Bing which includes more established and older sites almost exclusively. While Bing might edge ahead on ease of use and an attractive user interface, Google pulls right back with its varied results even when searched with small or incomplete data.
Google is better at this moment but Bing has its own share of positives too. It’s established searching techniques will comfortably keep it at the top for many years to come.
Author Bio: Dave is a FreeLance writer and SEO Enthusiast.He also works for clickdesk a place where you can get one the best Live Help support software.